The Six privacy principles are:

• Control: We will put you in control of your privacy with easy-to-use tools and clear choices.
• Transparency: We will be transparent about data collection and use so you can make informed decisions.
• Security: We will protect the data you entrust to us through strong security and encryption.
• Strong legal protections: We will respect your local privacy laws and fight for legal protection of your privacy as a fundamental human right.
• No content-based targeting: We will not use your email, chat, files or other personal content to target ads to you.
• Benefits to you: When we do collect data, we will use it to benefit you and to make your experiences better.